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Beginning December 22, 2012, I will be conducting a study of participants in the Miami Marathon. For more information on this study,click here.


Keri Kettle is Assistant Professor of Marketing at the University of Miami. Prior to joining the U, he was a Logistics Officer in the Canadian Army for 12 years, attaining the rank of Captain. He was awarded the Canadian Forces Decoration (CD), the NATO Medal for Kosovo, and the Canadian Peacekeeping Service Medal. He holds a PhD (Consumer Behavior) from the University of Alberta, an MBA (Marketing) from the University of Calgary, and a BA (Business Administration) from the Royal Military College of Canada.

Keri Kettle's research focuses on consumer judgment and decision making, with an emphasis on how people's thoughts and behavior are influenced by the interplay between aspects of their self-concept and the situation. His work in this area has been published in Psychological Science and the Journal of Consumer Research, and has been presented at major conferences such as the Association for Consumer Research, the Society for Consumer Psychology, and the Society for Judgment and Decision Making.


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